Cord-Cutters and Cord-Nevers Spark the New Era of Advertising
November 14, 2017- CHEDDAR TV-
The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Jim Wilson, President of Premion, a unit of broadcast media company TEGNA, shares how his business helps the company reach cord-cutters as they move away from traditional media outlets. The cord-cutting trend is rapidly catching on, with OTT audiences growing exponentially. EMarketer estimates there will be more than 193 million OTT users in 2017. Wilson explains how Premion simplifies the ad process by placing ads alongside premium long-form on-demand and live streaming content. With key partners such as Sling, Pluto, and CNN, Premion has been a momentum-builder for TEGNA. The unit has already executed more than 6,500 campaigns and serves more than 800 clients in 195 markets. The growth was evident in TEGNA’s Q3 earnings report, with revenue up 92% over Q2.