Tegna’s Premion Starts Data Management Platform For OTT
April 10, 2018- MEDIAPOST-
TV station group Tegna and its OTT advertising platform Premion have begun a data management platform called Premion Audience Selects.
Jim Wilson, president of Premion, stated that the new DMP is the industry’s first to bridge the gap between OTT data collection and audience segmentation.
Read more on MediaPost here.