TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers

April 9, 2018

April 9, 2018- BUSINESS WIRE-

MCLEAN, Va.– TEGNA Inc. (NYSE: TGNA) and Premion today launched its proprietarily-built data management platform (DMP) called Premion Audience Selects which includes 2,000 first-party unique over-the-top (OTT) audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform reach and measurement for advertisers. Premion is TEGNA’s industry-leading premium OTT ad solution platform targeting local, regional and national advertisers and agencies.

Read more on Business Wire here.

Up Next

Tegna Invests in Tubi TV, Growing OTT Position

January 23, 2018 | By PREMION

January 23, 2018- BROADCASTING + CABLE- Tegna said it made a strategic investment in free streaming and TV movie network Tubi TV. The move grows Tegna’s…