TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers
April 9, 2018- BUSINESS WIRE-
MCLEAN, Va.– TEGNA Inc. (NYSE: TGNA) and Premion today launched its proprietarily-built data management platform (DMP) called Premion Audience Selects which includes 2,000 first-party unique over-the-top (OTT) audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform reach and measurement for advertisers. Premion is TEGNA’s industry-leading premium OTT ad solution platform targeting local, regional and national advertisers and agencies.