Tegna Invests in Tubi TV, Growing OTT Position

January 23, 2018

January 23, 2018- BROADCASTING + CABLE-

Tegna said it made a strategic investment in free streaming and TV movie network Tubi TV.

The move grows Tegna’s position in the fast-growing over-the-top business.

Tegna’s Premion OTT ad network, will expand its relationship with Tubi TV and work with advertising clients.

“Tubi TV strongly aligns with Tegna’s focus on OTT content and innovative advertising solutions,” said Dave Lougee, president and CEO, Tegna. “Through this transaction, we continue to fuel Premion’s growth trajectory and will enhance their ability to deliver unique and high-performing ads in a way no one else can.”

Read more.

Up Next

How OTT Will Innovate In 2018

January 23, 2018 | By PREMION

January 23, 2018- FORBES- 2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger. This year, eMarketer estimates that…