Tegna Unit Using MadHive Blockchain to Curb Fraud

March 7, 2019

March 7, 2019- BROADCAST + CABLE-

Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target campaign and verify ad delivery.

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OTT Ad Inventory: 18% Is Fraudulent

March 7, 2019 | By PREMION

March 7, 2019- MEDIAPOST- The advertising technology firm MadHive says based on its own internal estimates, 18% of over-the-top video ad requests are fraudulent. The…