Tegna Seeks OTT Ad-Vantage

November 2, 2016
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November 2, 2016- MULTICHANNEL NEWS-

Extending a bridge to the over-the-top world for local and regional advertisers, Tegna has launched Premion, a new division of Tegna Media.

Premion, Tegna said, supplies a platform that enables local and regional advertisers to buy inventory on premium long-form content, and gets there by aggregating advertising inventory from more than 80 sources. Possible candidates include Roku, which has seen advertising become a significant contributor to its revenue mix, as well as Sling TV, Xumo, and major TV programmers that support OTT and authenticated video apps such as NBC Sports, FX and Discovery.

Read more on Multichannel News here.

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