Tegna Seeks OTT Ad-Vantage
November 2, 2016- MULTICHANNEL NEWS-
Extending a bridge to the over-the-top world for local and regional advertisers, Tegna has launched Premion, a new division of Tegna Media.
Premion, Tegna said, supplies a platform that enables local and regional advertisers to buy inventory on premium long-form content, and gets there by aggregating advertising inventory from more than 80 sources. Possible candidates include Roku, which has seen advertising become a significant contributor to its revenue mix, as well as Sling TV, Xumo, and major TV programmers that support OTT and authenticated video apps such as NBC Sports, FX and Discovery.