TEGNA Launches Ad Solution Aimed at Cord Cutters
November 2, 2016- TV SPY-
TEGNA has announced a new service called Premion which allows local and regional advertisers reach people who don’t rely on a cable subscription to watch content.
“TEGNA continues to bring innovative products that expand opportunities for advertisers to reach their target audiences,” said Jim Wilson, president of Premion. “With Premion, we are focused on leading the local and regional OTT advertising market with premium, long-form and brand-safe content delivered anytime, anywhere and on any device.”
Read more on TVSpy here.