TEGNA launches Premion: Over-the-top advertising business
November 2, 2016- WZZM 13-
On Wednesday, Nov. 2, TEGNA Inc. announced the launch of Premion, an over-the-top advertising services platform.
The Premion platform aggregates advertising inventory from 80 OTT sources and gives local and regional advertisers one streamlined solution to sell into premium long-form episodic content from those sources. A full list of sources, content platforms, and networks will be announced soon.