TEGNA Launches New Business Focused on Over-The-Top Advertising
November 2, 2016- PRESS RELEASE-
McLEAN, VA – TEGNA Inc. (NYSE: TGNA) announced today the launch of Premion, a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media.
Premion aggregates advertising inventory from more than 80 OTT inventory sources including leading video content platforms and networks that will be announced soon.