TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion

TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion, TEGNA’s CTV/OTT advertising business. Gray will serve as a reseller of Premion’s services across all of Gray’s 93 television markets. “Since our launch of Premion in 2016, we’ve quickly scaled the product and business to capitalize on the dramatic shift of audiences to streaming television.

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