OTT Ad Platform Premion Cuts Equity Deal With Gray Television

February 27, 2020
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Tegna’s Premion — its OTT/CTV advertising selling business — has struck a deal with Gray Television, giving that TV station group a minority stake in the business.

As part of the new partnership, Gray’s TV sales staff will sell advertising inventory on Premion’s local OTT/CTV networks/apps in Gray’s 93 television markets.

Financial terms were not disclosed.

Read more on MediaPost here.

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