Tegna And Gray Form OTT Partnership
Tegna Inc. and Gray Television today jointly announced a strategic partnership in which Gray will acquire a minority ownership interest in Premion, Tegna’s Connected TV (CTV)/over-the-top (OTT) advertising business.
As part of this new partnership, Gray will serve as a reseller of Premion’s services across all of Gray’s 93 television markets. The Premion advertising platform enables local, regional and national advertisers to reach audiences through premium, long-form, live and on-demand video programming delivered across a broad array of streaming platforms and devices at scale.
Premion has direct relationships with more than 125 premium branded networks ranging from major media networks to virtual MVPDs and direct OTT aggregators.