Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna’s over-the-top (OTT) advertising-selling unit.
Research says 66% are shifting budgets from digital, social media and linear TV coffers to fund connected TV (CTV)/streaming spending. At the same time, another 30% coming from overall increase in advertising budgets.
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