Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds

July 14, 2022
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Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna’s over-the-top (OTT) advertising-selling unit.

Research says 66% are shifting budgets from digital, social media and linear TV coffers to fund connected TV (CTV)/streaming spending. At the same time, another 30% coming from overall increase in advertising budgets.

Read more on MediaPost here.

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