Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds

July 14, 2022
media post logo

Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna’s over-the-top (OTT) advertising-selling unit.

Research says 66% are shifting budgets from digital, social media and linear TV coffers to fund connected TV (CTV)/streaming spending. At the same time, another 30% coming from overall increase in advertising budgets.

Up Next

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

July 14, 2022 | By PREMION

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives More than half of advertisers using CTV/OTT will increase…