Premion Expands Omnichannel & Ad Tech Capabilities

Premion, a premium CTV/OTT advertising solution for regional and local advertisers, today launched expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion says it has “further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes.”

Premion’s DSP transforms local CTV advertising with a privacy-focused, cookieless platform that “enhances audience targeting and campaign performance across channels, while a powerful device graph enables seamless identity resolution. Unified attribution tools allow brands and agencies to track the full customer journey and optimize outcomes in multi-touch marketing campaigns,” the company says.

Daniel Spinosa, Premion president says: “Consumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services and programmatic buying. Publishers are also eager to unlock more local revenue, and with expanded capabilities powered by our DSP, we’re providing innovative solutions that meet these needs, creating a win-win for all.”

Read more on TVNewsCheck here.