Premion Earns Platinum Status for Triple TAG Certification, Cementing Commitment as a Trusted CTV Advertising Platform
March 6, 2025 – NEW YORK – Premion, a leading premium CTV/OTT advertising solution for regional and local advertisers, today announced that it has achieved “TAG Platinum” status by achieving three different certifications from TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising. The certifications included successfully recertifying for the Brand Safety Certified (BSC) Seal and the Certified Against Fraud (CAF) Seal, while earning the Certified Against Malware (CAM) Seal for the first time from TAG.
Established by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), TAG’s seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency.
According to Premion’s 2024 CTV/OTT Advertiser Study, advertisers prioritize premium video content (89%), ad fraud prevention (84%), and brand safety (83%) in their strategic planning, underscoring the importance of premium quality and trust in CTV campaigns.
“Brand safety has always been foundational to Premion’s platform,” said Daniel Spinosa, President of Premion. “We’ve built our business on directly sourcing inventory from premium, reputable publishers to ensure advertisers can trust the environment where their campaigns appear. Achieving TAG Platinum status reflects our unwavering commitment to delivering utmost accountability, trust and transparency for our advertisers.”
Achieving all three TAG certifications affirms Premion’s leadership in helping to raise standards for companies across the CTV industry and reinforce its commitment as a trusted, secure advertising platform in the CTV sector. From the start, Premion has prioritized brand safety and ad fraud protection by sourcing premium, brand-safe inventory and adhering to strict principles. To uphold to the highest standards, Premion also conducts independent quarterly audits, ensuring ongoing accountability in brand safety and fraud prevention.
“Premion’s achievements demonstrate its dedication to maintaining the highest standards in protecting brand safety, fighting malvertising and reducing ad fraud,” said Mike Zaneis, CEO of TAG. “Premion’s new Platinum Status demonstrates their ongoing commitment to protecting advertisers and partners and going above and beyond to adopt and lead with industry best practices. Their ongoing efforts have further strengthened trust and safety across the entire digital advertising ecosystem.”
About Premion
Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. acquired a minority stake in Premion in 2020. With the scale to reach streaming TV viewers in all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. A 16-time CTV industry award-winner, Premion was recognized in 2024 with the CYNOPSIS Best of the Best Awards for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. In 2023, Premion was awarded the Advanced Advertising Innovation Award for Best Use of Data, the Cynopsis Measure Up Award for Outstanding Brand Safety Strategy, and the ITVT Award for Achievement in Advanced Advertising. The Company has earned TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified from the Trustworthy Accountability Group (TAG). For more information, visit www.premionmedia.com.
