Premion and GDB Brazil Announce Partnership to Launch Octillion in Brazil
Marks First Global Expansion for Premion and Octillion to Launch Industry-Leading CTV and Digital Advertising Solutions in Brazil
January 29, 2025 – SÃO PAULO, BRAZIL – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced a partnership with GDB Brazil, a global AdTech leader offering secure, transparent digital media solutions, to bring its Octillion DSP (Demand Side Platform) to the Brazilian market. As part of Premion, Octillion will drive the partnership’s mission to revolutionize connected TV (CTV) and digital advertising in Brazil, offering advertisers enhanced targeting capabilities, greater transparency, and access to premium publishers and apps.
Focusing on Connected TV (CTV) Advertising First
The Octillion DSP is designed to cater to the rapidly growing digital landscape in Brazil and capitalize on the strong growth of CTV. With a focus on premium content delivery, Brazilian advertisers will now have the ability to target consumers on renowned streaming platforms, in a transparent and competitively priced manner. As more consumers shift to streaming viewing and listening, the partnership enables GDB’s brand and agency advertisers to leverage the most effective channels for reaching their audience at scale.
Delivering Enhanced Transparency
Octillion is committed to providing the highest standards of transparency and technology features across its digital advertising platform. The Octillion DSP will offer advertisers a clear and precise view of their campaigns, from performance metrics to audience engagement, ensuring advertisers have full confidence in their investments.
Leveraging GDB Brazil’s Extensive Datasets
The collaboration with GDB Brazil further enhances the DSP’s value, utilizing GDB’s rich consumer datasets to refine targeting accuracy. This integration will allow advertisers to pinpoint their audiences with greater precision, ensuring that campaigns reach the right consumers at the right time. This partnership enables Brazilian brands to tap into more effective marketing strategies, driving impactful engagement and optimizing ROI.
“We are thrilled to launch the Octillion DSP in Brazil through our strategic partnership with GDB,” said Gabe Greenberg, Founder of Octillion and Premion Chief Strategy Officer. “By combining our cross-channel-DSP with GDB’s robust data solutions, we’re providing Brazilian advertisers with an unparalleled tool for targeting and transparency, especially across leading streaming platforms.”
GDB Brazil’s CEO Jon Detar added, “Our collaboration with Octillion brings a cutting-edge solution to Brazilian advertisers, empowering them to navigate the evolving CTV ecosystem with precision and transparency at a critical time when CTV is beginning to scale in Brazil. This is an exciting new chapter for both companies, and more importantly, for advertisers looking to grow their digital presence.”
Acquired in 2024 by Premion, Octillion is a purpose-built demand side platform (DSP) powering the planning, buying, attribution and optimization tools for local and mid-market advertisers and agencies utilizing their proprietary tech stack. As a TAG/TrustNet certified transparent CTV/OTT solution for local advertisers, Octillion’s technology stack is founded on the principles of data and transparency powering the future of local advertising for video, CTV, audio, digital, DOOH and more.
The Octillion DSP will be available to advertisers across Brazil starting this month. For more information or to schedule a demo, please visit www.premion.com.
About GDB Brazil
GDB is an ad tech company that provides comprehensive solutions, technology, and proprietary methodologies to assist brands in successfully navigating the complex digital landscape. It empowers agencies and advertisers to overcome the challenges of digital communication by ensuring a balance between protection, privacy, personalization, and performance. GDB’s offerings are designed to make digital advertising more effective and ethical.
About Premion
Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. acquired a minority stake in Premion in 2020. With directly sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety, making it easy for advertisers to target and reach engaged audiences at scale. A 16-time CTV industry award-winner, Premion was recognized in 2024 with the Cynopsis Best of the Best Award for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. The Company has earned the TAG Certified Against Fraud Seal and the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). For more information, visit www.premion.com.
