OTT Ads Pay Off for Tegna Unit

June 26, 2017

June 26, 2017- BROADCASTING + CABLE-

Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched a new division focused on local and regional advertising, along with some programmatic hooks, that could be stitched into a wide variety of streaming platforms.

Read more on Broadcasting & Cable here.

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AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC

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