OTT Ads Pay Off for Tegna Unit

June 26, 2017

June 26, 2017- BROADCAST + CABLE-

Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched a new division focused on local and regional advertising, along with some programmatic hooks, that could be stitched into a wide variety of streaming platforms.

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AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC

June 26, 2017 | By PREMION

June 26, 2017- PR WEB- The AdLedger Consortium will hold its inaugural meeting on June 26th, 2017 in New York City. The consortium will be comprised of…