AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC
June 26, 2017- PR WEB-
The AdLedger Consortium will hold its inaugural meeting on June 26th, 2017 in New York City. The consortium will be comprised of advertising and publishing executives committed to exploring the use of blockchain technology to bring increased transparency and data security to the ad tech supply chain. Founding members including IBM, MadHive, Integral Ad Science, and TEGNA, among others, will meet to discuss the merits and challenges of collaborating on a blockchain initiative to support the ad tech ecosystem.