Online Advertising Puts Another Link In The Blockchain

June 26, 2017

June 26, 2017- ADEXCHANGER-

The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed by MadHive, a blockchain ad tech startup, IBM, Integral Ad Science and Tegna’s OTT ad subsidiary Premion.

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OTT Ads Pay Off for Tegna Unit

June 26, 2017 | By PREMION

June 26, 2017- BROADCAST + CABLE- Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched…