How Data Will Come Into Play in OTT Advertising

May 23, 2018

May 23, 2018- ADWEEK-

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of households that subscribe to OTT services as they do pay TV.

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Tegna’s Premion Starts Data Management Platform For OTT

April 10, 2018 | By PREMION

April 10, 2018- MEDIAPOST- TV station group Tegna and its OTT advertising platform Premion have begun a data management platform called Premion Audience Selects. Jim…