Gray Takes A Minority Stake in TEGNA’s CTV/OTT Ad Business
TEGNA’s connected TV and “over-the-top” (OTT) advertising business has just received a shot in the arm from another broadcast TV company — one that recently merged with Raycom Media.
Gray Television has acquired a minority stake in TEGNA’s Premion business, thanks to a strategic partnership announced Wednesday by the companies.
The pact allows Gray to serve as a reseller of Premion’s services across Gray’s 93 television markets.
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