Tegna Sells Stake in Premion Ad Unit to Gray
Tegna said it agreed to sell a minority interest in Premion, its connected TV and over-the-top advertising business to Gray Television.
Gray will be reselling Premion’s service across its 93 markets, accelerating the advanced advertising business’s growth, the companies said.
Financial terms were not disclosed. Tegna will continue to oversee and control the Premion business.