CTV/OTT advertising platform Premion shared insights from a co-viewing study
The co-viewing study from TVision showed Premion’s CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention. Among the TVision CTV Co-Viewing study findings:
* Premion inventory had more than a 19% lift above CTV Norms with views per viewable household (VPVH), defined as the average number of viewers present in the home when the TV is on with the content tuned. The average VPVH for Premion inventory was 1.5, with 1.26 being the average for ad-supported CTV.
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