Creating Local TV Strategies To Monetize OTT
October 3, 2017- TV NEWS CHECK-
OTT monetization strategies, specialized for local TV broadcasters, will be the focus of a panel session to be presented at TV2020: Monetizing the Future on Oct. 18 in New York.
Kerry Oslund, VP of strategy and business development at Tribune Broadcasting, and Jon Accarrino, executive director of business development at Bonneville Salt Lake, will join Jim Wilson, CEO of Tegna Media-owned advertising rep firm, Premion, and Mike Bloxham, SVP of global media and entertainment at Frank N. Magid Associates, to offer a leading-edge look at how TV station groups can build over-the-top distribution and advertising sales into their revenue strategies for 2018 and beyond.
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