Is OTT A Broadcast Or Digital Buy?
September 27, 2017
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September 27, 2017- MEDIAPOST-
The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform for premium video viewing. While advertisers know they must be there, many are still asking: Is it a broadcast or a digital buy?
Read more on MediaPost here.