Broadcast, Cable Ad Ventures Eye Opportunities With Blockchain
October 23, 2017- BROADCASTING + CABLE-
Distributed Ledger technology — or blockchain — is slowly working its way into the media business.
Blockchain has popped up as a tool in Comcast’s plans for an efficient premium advertising and audience data platform, in Tegna’s implementation for its over-the-top ventures, in Dish’s use of Bitcoin for subscribers’ cryptopayments and as journalistic tools to combat fake news. Blockchain’s advocates foresee endless opportunities in media, starting with ad contracts and payments.