Advanced Ad 2017: Keep It Simple

October 18, 2017
Multichannel News logo

October 18, 2017- MULTICHANNEL NEWS-

New York — Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and targeting emerge, a panel of experts said at the Multichannel News/B&C Advanced Advertising event here Wednesday (Oct. 18), part of NYC Television Week.

Read more.

Up Next

Broadcasters Mull OTT Possibilities, Payouts

October 18, 2017 | By PREMION

October 18, 2017- TV NEWS CHECK- NEW YORK — While revenues from over-the-top (OTT) video services may still be nonexistent for most broadcasters, stations need…