Blockchain Technology Moving Into Cable, Advertising Sectors
October 24, 2017- MULTICHANNEL NEWS-
There’s much more than advanced advertising embedded in the march of blockchain technology into the cable and media business.
Media companies such as Comcast-NBCU and Tegna and vendors including IBM, Oracle, Microsoft and more are accelerating their blockchain experiments, focusing on the efficiency, security and trustworthiness that Distributed Ledger Technology (DLT) can provide in data management and cryptopayments. In digital journalism, blockchain can be used for content validation. And in construction and operations management, the technology is being developed to authenticate deliverables and verify reliability.