After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business

January 30, 2017

January 30, 2017- AD EXCHANGER-

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets.

Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff.

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