After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business

January 30, 2017

January 30, 2017- AD EXCHANGER-

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets.

Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff.

Read more on AdExchanger here.

Up Next

TEGNA Launches New Business Focused on Over-The-Top Advertising

November 2, 2016 | By PREMION

November 2, 2016- PRESS RELEASE- McLEAN, VA – TEGNA Inc. (NYSE: TGNA) announced today the launch of Premion, a first-in-market advertising services platform that offers…