After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business
January 30, 2017- AD EXCHANGER-
After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets.
Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff.
Read more on AdExchanger here.