Premion Partners with MadHive to Advance OTT Services and Solutions

June 16, 2017- PR WEB-

Premion, a division of TEGNA (NYSE: TGNA), announced today a partnership with MadHive, a blockchain-based ad tech solutions provider. The partnership is in direct response to the growing fragmentation and lack of scalability in OTT advertising as well as the lack of transparency in the industry as a whole. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the opaque ad tech supply chain.

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