2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It

December 20, 2018

December 20, 2018- ADWEEK-

Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies and ad buyers, here’s my assessment on the lessons learned in the connected TV (CTV) advertising market for 2018.

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Tegna’s Premion launches new OTT audience measurement platform

December 10, 2018 | By PREMION

April 10, 2018- FIERCE VIDEO- Tegna’s OTT ad solution Premion has launched a new data management platform called Premion Audience Selects which it says includes 2,000…