TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
May 9, 2019 | By PREMION
The TV ad-buying landscape remains a highly analog business – but, no sooner have digital platforms begun making in-roads to the process, already the newfangled technology of blockchain is staking its claim.
After a year or two of talk and theory, now several vendors are out there, promising to enhance media-buying transparency with blockchain, a distributed technology which creates a tamper-proof ledger of actions and transactions within a given system.
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion
