Premion’s OTT And Connected-TV Solution Draws Local And National Advertisers
When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly local advertisers would take to OTT and connected-TV. “The point is that local caught on really fast,” says Premion President Jim Wilson.
“We wanted to make sure that there was an opportunity to bring them a new product, knowing that the market would be shifting, that streaming services were on the rise and how do we play a role for that with local advertisers,” Wilson explains in this interview with Beet.TV.
“We set out to build a platform for them, for our local advertisers, to give them access to major brands running on streaming services, connected televisions or other OTT platforms.”
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion