OTT Mobilizes Buyer Behavior: Havas’ Mann
April 30, 2019 | By PREMION
Over-the-top TV services are booming, and marketers are scrambling to understand how a new world with so much ad-free subscription TV can add up to an opportunity for them.
But, in that sizeable portion of OTT which remains ad-supported, an emerging strain of strategy thinking is this – OTT doesn’t just offer hope of precise audience targeting, it allows marketers to close the loop with purchase attribution.
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion
