Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu
In the exploding world of online TV viewing, it may seem like all the real gravity and momentum is with subscription and on-demand providers.
Netflix, Amazon and, soon, Disney+ will have garnered significant market share.
But a growing school of thought posits that, whilst the subscription video-on-demand rivals scrap it out in a segment increasingly hostile to ads, ad-supported TV alternatives will certainly continue to have a place.
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion