Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
April 24, 2019 | By PREMION
Subscription video-on-demand services are booming, as a new generation of viewer decides the combination of at-your-service TV without commercial breaks is worth paying for.
That growth, coupled with networks’ reduction in linear ad times, seems to put advertisers in a tricky fix – if the size of the ad hole is diminishing, where do ad buyers go next to make impact?
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion
