Balancing Ad Investments, Frequency Across Linear & OTT: Horizon’s Samantha Rose
Managing advertiser’s television spending and ad frequency at the same time in the OTT world is still quite complicated. “It is very disparate and there are a lot of different options. We’re not looking at a singular GRP anymore,” says Horizon Media’s Samantha Rose.
Despite early skepticism about the potential for ad-supported OTT services, they continue to emerge and find consumer acceptance, the SVP of Video Investment & Horizon Advanced says in this interview with Beet.TV. But OTT is far from being fully penetrated.
“All of those things aggregated together are at scale, but many people only have one service or two services and we know many people don’t even have an OTT device in their home yet.”
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion