OTT/CTV Universe Continues to Grow, Driven by Adoption of Smart TVs and Streaming Devices
December 28, 2018 | By PREMION
US connected TV users reached 182.6 million in 2018, comprising 55% of the US population*. This area will continue to grow as we work to create an urgency about how to follow consumers from traditional TV to OTT.
You can read more about it in the IAB Digital Video Landscape Report for Dec 2018.
