We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Our Keith Norman was featured on the latest episode of Eric Wilson’s The Business of Politics Show to explain the latest on Connected TV (CTV)…
Author: Justin Gutschmidt, Head of National Sales, Premion. With return-to-office in full swing, the battle for reaching on-the-go breakfast and lunch customers is brewing for…
Author: John Vilade, Head of Sales, Premion. TV is TV, no matter how you watch, and it’s still the dominant platform for adults when spending…
Author: John Vilade, Head of Sales, Premion. Amidst signals of a recession and a general pullback of advertising spending, the state of Connected TV (CTV)…
Author: Tom Cox, President, Premion. The ad-supported streaming revolution took center stage in 2022, with subscription fatigue prevailing for cost-conscious consumers. The arrival of Netflix…
Author: John Vilade, Head of Sales, Premion. The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the…
Author: Dave Marquard, Head of Product, Premion. With an evolving economic environment, marketers are more focused than ever on measuring the efficacy and ROI of…
Author: Dave Marquard, Head of Product, Premion. 85% of U.S. households in 2022 are projected to be CTV households* and more than half (55%) of…
With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one…
Author: Bradley Buss, Regional Sales Manager, Premion. For higher education marketers, the name of the game is driving student enrollment — and with evolving consumer…