We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: John Vilade, Head of Sales, Premion. TV is TV, no matter how you watch, and it’s still the dominant platform for adults when spending…
Author: John Vilade, Head of Sales, Premion. Amidst signals of a recession and a general pullback of advertising spending, the state of Connected TV (CTV)…
Author: Tom Cox, President, Premion. The ad-supported streaming revolution took center stage in 2022, with subscription fatigue prevailing for cost-conscious consumers. The arrival of Netflix…
Author: John Vilade, Head of Sales, Premion. The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the…
Author: Dave Marquard, Head of Product, Premion. With an evolving economic environment, marketers are more focused than ever on measuring the efficacy and ROI of…
Author: Dave Marquard, Head of Product, Premion. 85% of U.S. households in 2022 are projected to be CTV households* and more than half (55%) of…
With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one…
Author: Bradley Buss, Regional Sales Manager, Premion. For higher education marketers, the name of the game is driving student enrollment — and with evolving consumer…
Author: John Vilade, Head of Sales, Premion. The 2022 holiday shopping season is upon us! This year, U.S. holiday retail sales are expected to reach…
Author: Dave Marquard, Head of Product, Premion. The rapid shift in dollars flowing to ad-supported streaming TV has spurred new innovations — and it’s enabling…