I’m thrilled to share that Premion won the 2021 Cynopsis Model D Awards in 2 categories: Best Audience-based Buying Platform & Outstanding Brand Safety Strategy.…
Click here to watch the video The TV ad-buying landscape remains a highly analog business – but, no sooner have digital platforms begun making in-roads to the…
Click here to watch the video Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT…
Click here to watch the video Advertising-supported streaming television provider Tubi has a new partnership with Samba TV to measure reach and frequency gaps across linear and…
Click here to watch the video The little TV startup that began when a couple of college kids hacked together a satellite dish, tinfoil and a wireless…
Click here to watch the video The “proliferation of great content” on television platforms basically guarantees that advertisers will be chasing the right amount of advertising for…
Click here to watch the video Lots of OTT television choices means a boon for consumers, but it also means programmers must balance ad loads better. “That’s…
Click here to watch the video If finding disparate television audiences can be compared to the process of creating a cake, right now there’s no foreseeable cap…
Click here to watch the video Why do some of the best innovations emerge out of college campus hacks? Once upon a time, Mark Zuckerberg bestowed The…
Click here to watch the video Over-the-top TV services are booming, and marketers are scrambling to understand how a new world with so much ad-free subscription TV…
Click here to watch the video In the exploding world of online TV viewing, it may seem like all the real gravity and momentum is with subscription…