New Study: 2022 Priorities for CTV/OTT Advertising

Advertisers are increasing spending on CTV/OTT advertising — and investment and optimism for the channel are already high, fueled by its ability to precision target and achieve full-funnel brand goals. 

Our new study conducted by Advertiser Perceptions uncovers the media spending and priorities of advertisers in the planning, buying, and measurement of CTV/OTT advertising. The survey examines the current state of ad-supported CTV and advertiser understanding and sentiment on topics such as targeting, measurement, brand safety, ad fraud and inventory.

Download the free report, 2022 CTV/OTT Advertiser Study, by filling out the form.

CTV/OTT Advertiser Study

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