Why CTV/OTT for Education?

For education marketers, the name of the game is driving student enrollment — and they’re increasingly turning to CTV advertising as a compelling and proven media channel.

With 85% of U.S. households in 2022 projected to be CTV households*, including many prospective students, streaming TV is a compelling and effective advertising channel for education institutions. Additionally, 90% of education intenders watch ad-supported OTT, and 57% of them cannot be reached via traditional cable/satellite, per a MRI-Simmons 2022 Cord Evolution Study**.

New data-driven CTV advertising solutions provide education marketers with the precision of digital in targeting, personalization, attribution, and performance capabilities — and the big screen quality viewing experience of linear television. 

To learn more about CTV/OTT viewership and education intenders, download our ‘Why OTT for Education’ guide by filling out the form.

 *eMarketer, Connected TV Households, September 2022; Copyright © 2022 Insider Intelligence Inc. All Rights Reserved.
**MRI-Simmons, 2022 August Cord Evolution; people looking to start or return to school in the next 12 months

Why CTV/OTT for Education Download

By providing your email address, you are consenting to receive email marketing messages from us, and are agreeing to our Terms of Service and Privacy Policy. You can unsubscribe at any time by contacting us.