Consumers are still prioritizing and splurging on travel — and The International Air Transport Association (IATA) expects 4.7 billion people to travel in 2024, compared with 4.5 billion in 2019.

With 86% of U.S. households in 2024 projected to be CTV households*, including many travel intenders, streaming TV is a compelling and effective advertising channel for travel marketers. Additionally, 89% of travel intenders watch ad-supported OTT, and 54% of them cannot be reached via traditional cable/satellite, per a MRI-Simmons 2024 Cord Evolution Study**.

New data-driven CTV advertising solutions provide travel marketers with the precision of digital in targeting, personalization, attribution, and performance capabilities — and the big screen quality viewing experience of linear television. 

To learn more about CTV/OTT viewership and travel intenders, download our ‘Why OTT for Travel + Tourism guide by filling out the form.

 *eMarketer, Connected TV Households, February 2024; Copyright © 2024 Insider Intelligence Inc. All Rights Reserved.
**MRI-Simmons, 2024 March Cord Evolution; people who are planning to travel domestic or abroad in the next 12 months