Streaming TV Trends & Outlook:
Unleash the Power of CTV Advertising: Download the
Streaming TV Playbook
Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising channel. This growing adoption has fueled CTV’s evolution into a powerful full-funnel advertising medium. BIA projects local ad spending on CTV/OTT will reach $3.6 billion in 2024, including $1 billion in political spending—a 53.9% increase from last year.
With an explosion of streaming TV options, nearly every provider now offers ad-supported viewing. This ad-funded model is shaping the future of streaming, led by the rapid rise of free ad-supported streaming TV (FAST) channels.
To help marketers navigate this growing and fast-evolving landscape, we’ve developed a comprehensive white paper with BIA Advisory Services that explores the latest CTV trends, vertical opportunities, and advertiser priorities in planning, buying, and measuring CTV campaigns. Whether on smart TVs or other streaming devices, CTV accounts for the majority of streaming TV screen time and ad spending.
Our white paper features:
In an increasingly competitive market, CTV’s precision targeting and measurable outcomes make it a must-have channel for brands seeking to maximize reach and engagement.
Download the free report, “STREAMING TV TRENDS & OUTLOOK: The Streaming TV Playbook – Winning Strategies for Marketers in a Shifting Advertising Marketplace,” to discover the insights you need to craft a winning CTV advertising strategy.
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