In times of uncertainty, consumers are looking for timely financial advice and solutions regarding changing circumstances, and banks that show they genuinely care by offering support with waived fees, delayed payment options, or funding assistance for small businesses, will build long-term customer loyalty. As a guardianship of trust, banks have an opportunity to reinvent themselves to better understand the way consumers expect their financial institution to support their financial needs through innovation, digital delivery of products and services and, more importantly, improved customer experience.
Of late, consumers have embraced digital banking behaviors. According to the J.D. Power 2020 U.S. Direct Banking Satisfaction Study, only 46% of consumers will go back to “banking as usual.” The biggest change will be in the increased use of mobile banking (20%), increased use of online banking (17%), and decreased use of branches (10%).
With the acceleration of streaming TV viewing, financial services advertisers are capitalizing on the significant opportunity to reach a highly engaged audience with connected TV (CTV) / OTT advertising.
CTV/OTT advertising provides financial services brands with the precision of digital in targeting, personalization, attribution and performance capabilities with the big screen viewing experience of linear television. Furthermore, the addressability in CTV/OTT allows advertisers to zero in on specific audience segments on a home-by-home basis.
To learn more about the Banking and Finance audience and how to reach them with OTT advertising, download our free Premion Advantage Banking & Finance Guide by filling out the form.