With more consumers embracing car ownership as the safe mode of transportation amid health and safety concerns, the automotive industry is expected to see a significant rebound this year.
More importantly, auto intenders—consumers who plan to buy or lease a new car—are the lifeblood of the car industry and they now make up a large swath of OTT viewers.
Automotive marketers need a trusted CTV/OTT advertising partner to reach auto intenders at the household-level, track conversion, and reduce wasted impressions. Premion is a proven partner in driving measurable outcomes for many automotive brands.
To learn more about the Automotive audience and how to reach them with OTT advertising, download our free Premion Advantage Automotive Guide by filling out the form.