OTT viewing is transforming the TV industry faster than ever and the explosion of direct-to-consumer streaming options is further propelling this shift. With surging OTT viewership, eMarketer forecasts that the number of U.S. OTT users will reach 222 million this year.

As advertisers are quickly becoming more sophisticated in their approach to planning, buying and measuring OTT advertising, they need a trusted partner that can execute locally in reaching the right consumers at the household-level, track conversions and reduce wasted impressions.

That’s why we’ve developed this essential guide for marketers that outlines the key considerations for developing an effective OTT buying strategy - just fill out the form to download.