Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising channel. As a result, CTV has quickly evolved into a powerful full-funnel advertising medium, with BIA projected local automotive ad spend on CTV/OTT reaching $400 million in 2025 — a 12.6% increase from the prior year.*
Consumers now have access to more streaming TV options than ever before, and virtually every streaming provider has launched an ad-supported streaming option. All signs point to an ad-funded model being the driving force for the future of streaming, with free ad-supported streaming TV (FAST) channels spearheading this movement.
We developed this white paper to examine the fast-evolving CTV marketplace trends, vertical industry opportunities, and advertiser priorities in the planning, buying, and measurement of CTV advertising. Viewing on CTV – whether on smart TVs or other streaming devices – accounts for most of the streaming TV screen time and ad spending. Thus, CTV is the focus of our report, as this is where most media buyers look within the OTT ecosystem to complement their traditional TV ad spending.
Our white paper features:
In an increasingly competitive market, CTV’s precision targeting and measurable outcomes make it a must-have channel for automotive brands seeking to maximize reach and engagement.
Download the free report, “STREAMING TV TRENDS & OUTLOOK FOR AUTOMOTIVE: The Streaming TV Playbook – Winning Strategies for Marketers in a Shifting Advertising Marketplace,” to discover the insights you need to craft a winning CTV advertising strategy.
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