Navigating CTV Advertising in the ’22 Campaign Cycle

The 2022 midterm cycle is projected to see more money spent on political advertising than in any previous midterm year. And Connected TV (CTV), one of the fastest growing ad channels, is helping to drive that growth. C&E spoke with political ad strategists and media buyers from both sides of the aisle about the growth and importance of CTV & OTT for political media plans.

In this report, Campaigns & Elections digs deeper into the consumption trends that have driven the shift over the past two election cycles, the current state of ad-supported CTV, and the questions campaigns need to be asking to understand how well their ad dollars are being spent.

Download the free report, Streaming TV and the Political Market, by filling out the form.

Streaming TV and the Political Market

By providing your email address, you are consenting to receive email marketing messages from Premion and our partner Campaigns & Elections, and are agreeing to our Terms of Service and Privacy Policy. You can unsubscribe at any time by contacting the sender of the message (Premion or C&E) directly via any of the contact methods specified in the applicable email.