The Path Forward For Our Advertising Transparency Agenda

August 4, 2017

August 4, 2018- FORBES TECHNOLOGY COUNCIL-

By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their digital ad spending. According to MediaRadar estimates reported by Business Insider, both P&G and Unilever are putting their money where their mouths are, with P&G cutting spending by 41% year over year and Unilever doing the same by a whopping 59%.

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